Over the past two weeks, we had the privilege of creating a “community discovery journey” to connect residents at a CONAM Management Corporation property, with support from Mia Murray (RPM), to share stories about themselves, local spots to visit, and even a love story. This community discovery journey wasn’t just about moving into an apartment—it was about building community. 
Residents shared heartfelt stories that brought the community closer together:
– A neighbor’s quick thinking during a medical emergency 
,
– A family’s gratitude as their baby, born at 37 weeks, is finally home for the holidays 
,
– A dad and son sharing their favorite local fishing spot 
,
– And a couple who moved here from Texas and recently got married! 
These stories are the threads that weave a strong, supportive community. They create emotional exit barriers—because who wants to leave a place that feels like family? 
Even the manager shared her personal story, bridging the gap between residents and management. These authentic connections build trust, understanding, and, ultimately, a connected community. 
The takeaway? Love your residents. Focus on retention. It’s more profitable, less stressful, and builds relationships that make your community thrive. 
Retained residents bring up to 3x the revenue over their lifetime, reduce move-out costs by 20-30%, and cut vacancies by 50%. Yet, shockingly, 70% of properties lack a retention strategy. Don’t let your community and residents fall victim to the status quo. 
We step in where your marketing and leasing teams leave off, hosting events and engaging residents year-round. We’re your Resident Dream Team—saving your community from vacancies and unlocking powerful life stories. 
Let’s change the way apartments become more profitable and living more meaningful with a with a retention-focused strategy. 
